Dove 69, 104–106, 127–129, 135, 186, 211, 216
Dow Corning 220
Downey Single Rinse 221
Duracell 210
E
Enterprise-Rent-A-Car 89, 109
ESPN 65, 144
Exxon-Mobil 168
F
Facebook 128, 142, 144
FedEx 140, 184, 189, 200
FiberOne 109
Ford 23, 31, 32, 65, 70, 72, 77, 88, 145, 154, 234
Frito-Lay 212
G
Gallo 224, 225
Gap 13, 157, 220
Gatorade 109, 149
Geek Squad 89, 100, 109, 121
Geely 224
General Mills 132
General Motors 32, 65, 71, 99, 100, 124, 154, 177, 184, 185, 186, 197, 210, 219, 220, 224
Gillette 92, 109–111, 154, 176, 199, 216, 236, 243
Google 13, 32, 68, 100, 109, 184, 235
Gucci 213
H
Habitat for Humanity 137, 189, 190
Hallmark 34, 57, 61, 79
Harley-Davidson 13, 30, 60, 62, 81, 100, 101, 133, 135, 143, 212
Harrah’s 166
Heineken 144, 165
Heinz 72, 78
Herbal Essence 143, 198
Hershey 210
Hilton 100, 203
Hobar 132, 145
Holiday Inn 72, 225
Home Depot 61, 118, 137, 143, 189, 190, 213
HP 33, 169
Hyatt 3, 81
Hyundai 32, 122, 123, 135, 178, 179
I
IBM 13, 23, 32, 33, 33, 55, 58, 62, 71, 87, 164, 185, 210, 213, 230
IDEO 89
IKEA 89, 211
In-N-Out Burger 176
Intel 98, 219
Interbrand 32, 240
J
Jack Daniels 32
JC Penney 142
Jeep 57, 62, 197
Jell-O 109
Jergens 81
JetBlue 87
Jiffy Lube 119
Johnson & Johnson 168
Joie de Vivre 57
Joint Juice 90
K
Kaiser Permanente 100, 134
Kashi 68, 184, 210
Keurig
Kevlar
KFC 153
Kirin 88, 174
KitchenAid 73
Kmart 81
Kraft 20, 77, 82, 106, 200
L
L. L. Bean 25, 166, 169, 176
L’Oreal 116, 200
Lacoste 213
Lancome 197
Lee Jeans 34
LEGO 184
Levi Strauss (Levi’s) 34, 62, 79, 124, 212
Lexus 23, 58, 65, 71, 81, 89, 105, 121, 223, 224
Lipton 214
Lone Star 72
Luna 87, 124
M
M&M's 99, 110
Marriott 23, 68, 222
Mayo Clinic 71, 188
McCafe 175, 215
McDonald’s 2, 23 32, 73, 175, 189, 190, 215, 216, 232
McKinsey 58
Mercedes 13, 23, 34, 57, 62, 123, 219, 225
Method 184
MetLife 23, 56, 60, 189
Michelin 57, 188, 214
Microsoft 3, 32, 59, 63, 91, 164, 203, 206
Miller Lite 58
Millward Brown 32
MINI Cooper 89, 222
Morton 36
Mr. Clean 210
Muji 60, 69, 89, 155, 184
N
NASCAR 140, 146, 184, 189
Nature Valley 188
Nestle 124, 178, 199, 205, 206, 230, 232
Nike 23, 32, 60, 86, 140, 175, 178, 187, 189, 197, 211
Nordstrom 53, 75, 87, 97, 166, 168
Nyquil 210
O
Ocean Spray 197
Odwalla 89
Olay 49, 81
Old Navy 220
Old Spice 187
Oldsmobile 205
OnStar 100, 196
Opel 72, 205
Opus One 82
Oral-B 98
Oscar Meyer 130
Owens Corning 189
P
P&G 2, 25, 29, 49, 65, 73, 116, 121, 165, 168, 198, 222, 225, 228, 234, 235
Pampers Village 87, 102,127, 133, 135, 145, 188, 234, 236
Panasonic 44, 74, 187
Pantene 124, 198, 232, 236
Patagonia 13, 23, 63, 74–75, 87, 168, 184, 187
Pedigree 190
Pepsi Cola 58
Pepto-Bismol 58
Perrier 178
PetSmart 75
Pizza Hut 118, 222
Planters 210
Porsche 57, 62, 79, 197, 225
Pria 124
Prius 74, 89, 92, 99, 109
Prophet 19, 246, 248
Purina 205
Q
Quaker Oats 81
R
Red Bull 62, 87, 135, 147, 184
Reeves, Rossor 158
REI 58, 61, 81
S
Sainsbury 222
Saks Fifth Avenue 118, 143
SalesForce.com 23, 86
Samsung 2, 66, 123, 186, 189, 199
Schlitz 31, 240
Schwab 36, 61, 68, 81, 87, 100
Sephora 82, 135, 136, 145
ShoeDazzle.com 143
Siebel 87
Siemens 225
Silicon Graphics 89
Singapore Airlines 13, 23, 57, 87, 123, 144, 155, 225
So-Be 89
Sony 52, 91, 99, 187, 213
Southwest Airlines 23, 57, 69, 87
Starbucks 41, 82, 144, 175, 184, 191, 210, 223
State Farm 70, 107, 189
Subaru 77, 155
Subway 109,142
Sun 89
Sunkist 214
Sun-Maid 58, 79
Swatch 212
T
