Книга Аакер о брендинге. 20 принципов достижения успеха - Дэвид Аакер

Tanita 68, 69

TaylorMade 59

TED 221

Tesla 127

Tide 65, 210, 211, 222, 236

Tiffany 23, 60, 62

Titleist 82

Toms 73

Toyota 62, 74, 89, 92, 99, 101, 220, 223, 224

Trader Joe’s 30

TurboTax 79, 143

U

Under Armour 86, 98

Unilever 72–73, 75, 180, 206, 218

Uniqlo 118

United Airlines 169

V

Valvoline 189

Vaseline 81

Virgin 23, 57, 60, 62, 87, 184, 188, 210, 212

VISA 23, 155

Volkswagen 225

Volvo 23, 224

W

Wall Street Journal 58

Walmart 142, 179, 180, 181, 219, 228, 230, 244, 245

Wells Fargo 57, 123, 158, 199, 206, 215

Westin Hotel 97

Whole Foods Market 87,89, 104, 105, 109, 155, 184

Williams-Sonoma 116, 166, 225

WPP 234, 235

Y

Y&R 118, 185, 233, 235

Z

Zappos.com 71, 89, 93, 165

Zara 57, 81, 89, 109

Zipcar 82, 83, 89, 109, 135