1. Christopher Chabris and Daniel Simons, Invisible Gorilla: How Our Intuitions Deceive Us (Three Rivers Press, 2011).
2. Clayton Christensen, Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business (HarperBusiness, 2011).
3. W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Harvard Business Review Press, 2005).
4. Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (Bay Back Books, 2002).
5. Robert Kaplan and David Norton, The Balanced Scorecard: Translating Strategy into Action (Harvard Business Review Press, 1996).
Подготовьте место действия
1. L. Edwards and P. Torcellini, A Literature Review on the Effects of Natural Light on Building Occupants (US Department of Energy, National Renewable Energy Laboratory, 2002).
2. Ravi Mehta and Rui (Juliet) Zhu, “Blue or Red? Exploring the Effect of Color on Cognitive Task Performances,” Science 323, no. 5918 (February 27, 2009).
3. Pam Belluck, “Reinvent Wheel? Blue Room. Defusing a Bomb? Red Room,” New York Times, February 5, 2009.
4. Ravi Mehta, Rui (Juliet) Zhu, and Amar Cheema, “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Journal of Consumer Research 3, no. 4 (December 2012).
5. Stewart Brand, How Buildings Learn: What Happens After They’re Built (Viking Penguin, 1994).
6. Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation (River-head, 2011).
7. Jonah Lehrer, “Groupthink: The Brainstorming Myth,” New Yorker, January 30, 2012.
8. John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School (Pear Press, 2008).
9. Edwin Hutchins, Cognition in the Wild (A Bradford Book, 1996).
10. Shai Danziger, Jonathan Levav, and Liora Avniam-Pesso, “Extraneous Factors in Judicial Decisions,” PNAS 108, no. 17 (2011): 6889–92; published ahead of print April 11, 2011, http://www.pnas.org/content/ early/2011/03/29/1018033108.short.
11. Binyamin Applebaum, “Up for Parole? Better Hope You’re First on the Docket,” New York Times, April 14, 2011.
Сделайте сессию незабываемым опытом
1. Daniel Schacter, The Seven Sins of Memory: How the Mind Forgets and Remembers (Mariner Books, 2002).
2. Carl Wieman, “Why Not Try a Scientific Approach to Science Education?” Science, September – October 2007.
3. Emily Hanford, “Physicists Seek to Lose the Lecture as Teaching Tool,” National Public Radio, January 1, 2012, http://www.npr.org/2012/01/01/144550920/physicists-seek-to-lose-the-lecture-as-teaching-tool.
4. Malcolm Gladwell, Blink: The Power of Thinking Without Thinking (Back Bay Books, 2007). 5. Daniel Kahneman and Gary Klein, “Conditions for Intuitive Expertise: A Failure to Disagree,” American Psychologist 64, no. 6 (September 2009).
6. Donald A. Norman, The Design of Everyday Things (Basic Books, 2002).
7. B. Joseph Pine II and James H. Gimore, The Experience Economy, updated ed. (Harvard Business Press, 2011).
8. Nancy Duarte, Resonate: Present Visual Stories That Transform Audiences (Wiley, 2010).
9. Syd Field, Screenplay, rev. ed. (Delta, 2005).
10. Jeanne Liedtka, “Strategy as Experienced,” Rotman, Winter 2011.
Как противостоять возражениям «да, но…»
1. Frans de Waal, Chimpanzee Politics: Power and Sex among Apes, 25th anniversary ed. (Johns Hopkins University Press, 2007).
2. Art Kleiner, Who Really Matters: The Core Group Theory of Power, Privilege, and Success (Currency/Doubleday, 2003).
3. Peter Schwartz, Learnings from the Long View (CreateSpace Independent Publishing Platform, 2011).
4. Felix Gillette, “The Rise and Inglorious Fall of MySpace,” Bloomberg Businessweek, June 21, 2011.
5. Alfred Rappaport, Saving Capitalism from Near-Termism (McGraw-Hill, 2011).
