индустрией сурвивализма (Neil Howe, «How Millennials Are Reshaping the Survivalism Industry», Financial Sense, 12 December 2016, https://www.financialsense.com/neil-howe/how-millennials-reshaping-survivalism-industry). Кроме того, с 2008 года во всем мире экспоненциально увеличивается количество телевизионных шоу, голливудских фильмов и книг по самопомощи, посвященных выживанию, например, шоу «Рожденный выживать» (орг. – Born Survivor) с примерно 1,2 миллиардом зрителей стало одной из самых просматриваемых передач на планете, а количество фильмов о зомби/выживании, вышедших в прокат в 2010-х годах, увеличилось в четыре раза по сравнению с 1990-ми (Zachary Crockett and Javier Zarracina, «How the Zombie Represents America’s Deepest Fears», Vox, 31 October 2016, https://www.vox.com/policy-and-politics/2016/10/31/13440402/zombie-political-history). Например, Дэниел Неринг и его коллеги тщательно проанализировали центральное место темы выживания в литературе по самопомощи за последние годы. По мнению этих авторов, за понятиями выживания, приключений и советов, жанр выживательной самопомощи предлагает индивидуалистическое видение, которое сочетает в себе настойчивость в самореализации, самоанализе и важности преследования своей мечты, одновременно подобная литература предоставляет легкие «стратегии, чтобы обходиться, выживать или полностью избавиться от давления общества» (Daniel Nehring, Emmanuel Alvarado, Eric C. Hendricks and Dylan Kerrigan, Transnational Popular Psychology and the Global Self-Help Industry: The Politics of Contemporary Social Change (New York: Palgrave Macmillan, 2016), p. 4).
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