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that parents fill out to create a personalized program of lessons with their child.
3. Created 1,800+ fun developmental exercises, with videos and text instructions for parents.
4. Filmed and edited 17 courses and marathons answering parents’ most frequent questions. All courses are concise and applied. 5 to 15 minutes a day is enough to master the material of interest.
5. Wrote 400+ articles answering parents’ questions.
6. Formulated 731 emotional support tips for moms.
7. Conducted 50+ webinars and live broadcasts at the request of users.
8. Created platforms for communication between parents and psychologists in social media.
ACCOMPLISHMENTS AND AWARDS
1. A positive review by the Expert Center of St. Petersburg State University (Varvara Anikina, Ph.D. in Psychology, Senior Lecturer in the Department of Mental Health of Children and Parents) received.
2. A positive review from the St. Petersburg State Pediatric Medical University (Galina Suslova, M. D., head of the Department of Rehabilitation at the Faculty of Postgraduate and Additional Professional Education) received.
3. App trials completed successfully in women’s crisis centers in Moscow and St. Petersburg.
4. BabyApp mobile app successfully tested at an early development center in the Krasnodar Krai.
5. A training course on “First.School Methodology” conducted and 21 certifcates issued to psychologists and teachers planning to work with mother-and-child pairs.
WHAT WAS DONE LAST YEAR
1. Received positive reviews from the professional communities.
2. Conducted 870 game lessons and flmed videos for the app, which moms are now using to teach their babies.
3. Presented the project at the Ananiev Readings, an international scientifc conference conducted annually by the Psychology Department of St. Petersburg State University.
DIRECT RESULTS FOR 2021
5,000+ downloads of the mobile app.
SOCIAL EFFECTS ACHIEVED IN 2021
1. 350+ moms exercising with their children on a regular basis.
2. Reduced risk of child abandonment among underage mothers (according to questionnaires used to test the BabyApp at women’s crisis centers).
SOCIAL AND ECONOMIC IMPACT
Planned impact: Active promotion of the BabyApp mobile app in the professional and parenting communities.
FINANCIAL SUSTAINABILITY MODEL
Subscription revenue.
Примечания
1
Фонд «Навстречу переменам» с 2012 года помогает развивать проекты социальных (импакт) предпринимателей, которые направлены на улучшение качества жизни детей и молодежи по всей России.
2
Отчет о социальном воздействии 2020–2021. Режим доступа: https://fond-navstrechu.ru/wp-content/uploads/2022/06/otchet-01.06.pdf (дата доступа: 27.09.2022)
3
Прочитать про проекты, которые поддерживает фонд «Навстречу переменам» и про их социальное воздействие, можно на сайте https://fond-navstrechu.ru/category/blog/.
4
Since 2012, Reach for Change has been helping develop projects by social (impact) entrepreneurs, which are aimed at improving the quality of life of children and youth throughout Russia.
5
Social Impact Report 2020–2021. Retrieved from: https://fond-navstrechu.ru/wp-content/uploads/2022/06/otchet-01.06.pdf (accessed: 27.09.2022). (In Russian).
6
To read about the projects supported by the Reach for Change Foundation and their social impact, visit https://fond-navstrechu.ru/category/blog/.
7
Социальное предпринимательство в России: перспективы развития (2021). Аналитический отчет по результатам опроса экспертов. Москва: ЦИРКОН, Social Business Group. Режим доступа: http://www.zircon.ru/upload/iblock/a9b/sotsialnoe-predprinimatelstvo-v-rossii-perspektivy-razvitiya.pdf (дата доступа 23.09.2022)
8
ТАСС (2022) Около 40 % опрошенных соцпредпринимателей заняты поиском инвестиций в кризис. Режим доступа: https://tass.ru/ekonomika/14592497 (дата доступа: 23.09.2022).
9
Annie E. Casey Foundation (2022) Developing a theory of change practical theory of change guidance, templates and examples. Retrieved from: https://www.aecf.org/resources/theory-of-change (accessed: 23.09.2022).
10
Everland (2022) Годовой отчет ‘21 о работе инклюзивного социального предпринимательского проекта Everland. Режим доступа: http://evland.tilda.ws/evotchet21/report21#rec455768011 (дата доступа: 23.09.2022).
11
Светлый город (2022) О нас.
Режим доступа: https://svetlyjgorod.ru/o-nas/ (дата доступа: 23.09.2022).
12
BuySocial.ru (2022) Режим доступа: https://buysocial.ru/ (дата доступа: 23.09.2022)
13
Отчет «Начни иначе» 2018–2020. Анализ социального воздействия программы. Режим доступа: https://rosbankcares.ru/research
14
Social Entrepreneurship in Russia: Prospects for Development (2021). Analytical report on the findings of an expert survey. Moscow: ZIRCON, Social Business Group. Retrieved from: http://www.zircon.ru/upload/iblock/a9b/sotsialnoe-predprinimatelstvo-v-rossii-perspektivy-razvitiya.pdf (accessed: 23.09.2022) (In Russian).
15
TASS (2022) About 40 % of social entrepreneurs surveyed are busy looking for investment during the crisis. Retrieved from: https://tass.ru/ekonomika/14592497 (accessed: 23.09.2022) (In Russian).
16
Annie E. Casey Foundation (2022) Developing a theory of change practical theory of change guidance, templates and examples. Retrieved from: https://www.aecf.org/resources/theory-of-change (accessed: 23.09.2022).
17
Everland (2022) Annual Report for 2021 on the work of Everland, an inclusive social entrepreneurial project. Retrieved from: http://evland.tilda.ws/evotchet21/report21#rec455768011 (accessed: 23.09.2022).
18
Bright City (2022) About Us.
19
BuySocial.ru (2022) Retrieved from: https://buysocial.ru/ (accessed: 23.09.2022).
20
Start Different 2018–2020 Report. Analysis of the Program’s Social Impact. Retrieved from: https://rosbankcares.ru/research (accessed: 23.09.2022).
21
О результатах исследования можно также узнать из статьи
22
BuySocial — платформа, где можно приобрести товары, произведенные социальными предприятиями.
23
You can read more about the results of the study in the article “Do We (Not) Need It? Assessing the Impact of Social Enterprises in Russia” by V. Zavgorodniaia and I. Laktyushina and the article “Stability in the Unstable: How Social Enterprises Survive and Adapt in a VUCA World” by Yu. Aray in this issue of the Journal.
24
BuySocial is a platform where you can buy goods produced by social enterprises.
25
Social Value International (The Global Network for Social Value and Impact Management). Retrived from: https://socialvalueint.org/ (accessed: 21.09.2022)
26
The Guide to SROI. Retrieved from: https://www.socialvalueint.org/guide-to-sroi/ (accessed: 21.09.2022)
27
Social Value International (The Global Network for Social Value and Impact Management). Retrived from: https://socialvalueint.org/ (accessed: 21.09.2022)
28
The Guide to SROI. Retrieved from: https://www.socialvalueint.org/guide-to-sroi/ (accessed: 21.09.2022)
29
Отчет о
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