Ознакомительная версия. Доступно 10 страниц из 48
15. https://innovationmanagement.se/imtool-articles/21-great-ways-to-innovate/
16. Interbrand, Based on Financial Times Index over the 350 Largest Corporations in UK. 2008.
17. Kapferer J. – N. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th Edition. MPG Books Ltd, Bodmin, Cornwall, 2008.
18. Kotler Ph., Armstrong G., Saunders J., Wong V. Principles of Marketing. Third European Edition. 2001.
19. The Expressive Organization / Larsen M. H. (Eds). Oxford: Oxford University Press. 2001. P. 51–65. (поставить по алфавиту)
20. Louro M. J., Cunha V. P. Brand Management Paradigms // Journal of Marketing. 2001.
21. Maslow A. H. Motivation and Personality. N. Y: Harper, 1954.
22. William D. Perreault, Jr., E. Jerome McCarthy Basic marketing: a global-managerial approach. – 15th ed. Boston; London: McGraw-Hill, 2005. P. 273.
23. McCracken G. The Value of The Brand: an Anthropological Perspective // Brand Equity and Advertising / Aaker D. A. and Biel A. L. (Eds). Lawrence Erlbaum Associates. 1993.
24. Melin F. Varumärket som strategiskt konkurrensmedel: Doctoral thesis. Lund: Lund University Press, 1997.
25. Mencher M. Basic Media Writing. Medison., Wisconsin: Wm C. Brown Communications, Inc., 1993.
26. Miller L. Brand Learning. ROMI – Return on Marketing Investment. 2009.
27. Moss D. Public Relations in Practice: A Casebook. N. Y.: Academic Press, 1991.
28. Osborne R. L. Core Value Statements: The Corporate Compass // Business Horizons. 1991. Vol. 34. No. 5. P. 28
29. Pelsmacker P. de, Geuens M., Bergh J. van den. Marketing Communications. A European Perspective. Third edition. 2007.
30. Proctor J. Communication and Public Relations // Public Relations Journal. 46. 1990. N 6.
31. Quinn T. London’s Strangest Tales: Extraordinary but True Tales from over a Thousand Years of London’s History. L.: Robson Books. 2008.
32. Report Analysis of The Brand Perception of TNK BP by Company Employees, Including Top Managers.2006.
33. Reynolds T., Phillips C. In Search of True Brand Equity Metrics: All Market Share Ain’t Created Equal // Journal of Advertising Research. 2005.
34. Schultz D. E., Schultz H. F., 2003 Measuring Brand Value. Kellogg on Branding. Ch. 13 Management. Vol. 17., P. 849–875. 2005.
35. Tuckman B. W. Developmental Sequence in Small Groups // Group Facilitation: A Research and Applications Journal. Spring 2001. No. 3.
36. Urde M. Brand Orientation: A Mindset for Building Brands into Strategic Resources // Journal of Marketing Management. Vol. 15. No. 1–3. P. 117–133. 1999.
37. Urde M. Brand Orientation – A Strategy for Survival // Journal of Consumer Marketing. Vol. 11. No. 3. P. 18–32, 1994.
38. Urde M. Core Value-Based Corporate Brand Building. Lund: Lund University, 2001.
39. Urde M. Uncovering the Corporate Brand’s Core Values. 2009.
40. Webley T. Reasons to re-brand. http://www.creation.uk.com.2007.
Об авторе
АННА ИЗМАЙЛОВА – бизнес-продюсер, партнер компании Zest Leaders, экс-директор по маркетингу Стокгольмской школы экономики в России, преподаватель, кандидат педагогических наук, окончила программу SSE Executive MBA и курс коучинга для руководителей в бизнес-школе Henley в Лондоне. Опыт работы в сфере маркетинга и PR – более 18 лет. Работает в выпускной квалификационной комиссии по защите дипломных проектов Executive MBA.
Сайт А. Измайловой: https://annaizmailova.com
Ознакомительная версия. Доступно 10 страниц из 48