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52. S. Duffy, "What If Doctors Could Finally Prescribe Behavior Change?" Forbes, April 17, 2014, http://www.forbes.com/sites/sciencebiz/2014/04/17/what-if-doctors-could-finally-prescribe-behavior-change/.

53. M. A. M. Davies, "How to Make Wearables Stick: Use Them to Change Human Behavior," Venture Beat, March 2, 2014, http://venturebeat.com/2014/03/02/how-to-make-wearables-stick-use-them-to-change-human-behavior/.

54. L. Wagner, "Wellness Startups Find a Channel to Better Health: Employers," Venture Beat, July 31, 2013, http://venturebeat.com/2013/07/31/wellness-startups-find-a-channel-to-better-health-employers/.

55. V. Gidwaney, "How Wearables Will Transform the Health Insurance Game," HealthWorks Collective, May 12, 2014, http://healthworkscollective.com/veer-gidwaney/163271/how-wearables-will-transform-health-insurance-game.

56. D. Nield, "In Corporate Wellness Programs, Wearables Take a Step Forward," CNN Money, April 15, 2014, http://tech.fortune.cnn.com/2014/04/15/in-corporate-wellness-programs-wearables-take-a-step-forward/.

57. J. Gownder, "Wearables Require a New Kind of Ecosystem," ZDNet, January 30, 2014, http://www.zdnet.com/wearables-require-a-new-kind-of-ecosystem-7000025802/.

58. P. Olson, "Get Ready for Wearable Tech to Plug into Health Insurance," Forbes, June 19, 2014, http://www.forbes.com/sites/parmyolson/2014/06/19/wearable-tech-health-insurance/.

59. C. O. Werle, B. Wansink, and C. R. Payne, "Is It Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking," Marketing Letters, May 27, 2014, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=73505.

60a. E. Topol, The Creative Destruction of Medicine (New York, NY: Basic Books, 2012), 126–127.

60b. N. Gohring, "This Company Saved $300k on Insurance by Giving Employees Fitbits," Cite World, July 7, 2014: http://www.citeworld.com/article/2450823/internet-of-things/appirio -f itbit-experiment.html.

60c. P. Olson, "Wearable Tech Is Plugging into Health Insurance," Forbes, June 19, 2014, http://www.forbes.com/sites/parmyolson/2014/06/19/wearable-tech-health-insurance/.

61. S. Lohr, "Salesforce Takes Its Cloud Model to Health Care," New York Times, June 26, 2014, http://bits.blogs.nytimes.com/2014/06/26/salesforce-takes-its-cloud-model-to-health-care/.

62. M. Sullivan, "Salesforce and Philips Partner in Ambitious Health Data Venture," Venture Beat, June 26, 2014, http://venturebeat.com/2014/06/26/salesforce-com-and-philips-partner-in-ambitious-health-data-venture/.

63. M. Lev-Ram, "What's the Next Big Thing in Big Data?" Fortune, June 2, 2014, http://fortune.com/2014/06/02/fortune-500-big-data/.

64. M. McLuhan, The Gutenberg Galaxy (Toronto, Canada: University of Toronto Press, 1962).

65. H. Waters, "New $10 Million X Prize Launched for Tricorder-Style Medical Device," Nature 17, no. 7 (2011): 754.

66. A. S. Brown, "Star Trek Comes Back to Earth," The Bent of Tau Beta Pi, Fall 2012, http://www.tbp.org/pubs/Features/F12Brown.pdf.

67. "The Dream of the Medical Tricorder," The Economist, November 29, 2012, http://www.economist.com/news/technolog y-quarterly/215672 08 -medica l-technolog y-hand-held-diagnostic-devices-seen-star-trek-are-inspiring.

68. V. Wadhwa, "Why Our Medicine Will Soon Be Cooler Than Star Trek's," Venture Beat, April 7, 2014, http://venturebeat.com/2014/04/07/why-our-medicine-will-soon-be-cooler-than-star-treks/.

69. "Choosing Wisely: Five Things Physicians and Patients Should Question," ABIM Foundation, accessed August 13, 2014, http://www.choosingwisely.org/doctor-patient-lists/.

70. A. Pai, "Survey: One Third of Wearable Device Owners Stopped Using Them Within Six Months," MobiHealthNews, April 3, 2014, http://mobihealthnews.com/31697/survey-one-third-of-wearable-device-owners-stopped-using-them-within-six-months/.

71. "Mobile Thought Leadership," FICO, December 2013, http://www.biztositasiszemle.hu/files/201403/fico_mobile_thought_leadership_brief_global_3035ex.pdf.

72a. C. Miller, "Apple Airs New TV Ad "Strength" Focused on Wearables and Fitness Apps (Video)," 9 to 5 Mac, June 4, 2014, http://9to5mac.com/2014/06/04/apple-airs-new-tv-ad-focused-on-wearables-and-fitness-apps/.

72b. A. D. Marcus, "A Patients' Group Scores a Win in Muscular Dystrophy Drug Research," Wall Street Journal, August 4, 2014, http://online.wsj.com/articles/a-patients-group-scores-a-win-in-muscular-dystrophy-drug-research-1407194541#printMode.

72c. E. Steel, "'Ice Bucket Challenge' Has Raised Millions for ALS Association," New York Times, August 18, 2014, http://www.ny times.com/2014/08/18/business/ice-bucket-challenge-has-raised-millions-for-als-association.html.

73. S. Lohr, "New Curbs Sought on the Personal Data Industry," New York Times, May 28, 2014, http://www.nytimes.com/2014/05/28/technolog y/ftc-urges-legislation-to-shed-more-light-on-data-collection.html.

74a. A. Ekert and R. Renner, "The Ultimate Physical Limits of Privacy," Nature 507 (2014):443–447.

74b. S. Gottlieb and C. K lasmeier, "Why Your Phone Isn't as Smart as It Could Be," Wall Street Journal, August 7, 2014, http://online.wsj.com/articles/scott-gottlieb-and-coleen-klasmeier-why-your-phone-isnt-as-smart-as-it-could-be-1407369163#printMode.

74c. S. Fellay, "Changing the Rules of Health Care: Mobile Health and Challenges for Regulation," A merican Enterprise Institute, August 4, 2014, http://www.aei.org/paper/economics/innovation/technology/changing-the-rules-of-health-care-mobile-health-and-challenges-for-regulation/.

75a. R. Hurley, "Can Doctors Reduce Harmful Medical Overuse Worldwide?" British Medical Journal 349 (2014): g4289.

75b. E. Dwoskin, "Big Data's High-Priests of Algorithms," Wall Street Journal, August 8, 2014, http://online.wsj.com/articles/academic-researchers-find-lucrative-work-as-big-data-scientists-1407543088#printMode.

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